BMW al CES di Las Vegas: Intelligent Laserlight e OLED technology
Al Consumer Electronics Show (CES) di Las Vegas che si terrà dal 6 al 9 gennaio, BMW presenta un concept che mostra il tipo di innovazioni tecnologiche che ci dobbiamo aspettare per il futuro e allo stesso stempo BMW rinforza il suo ruolo leader nel campo delle innovazioni legate ai fari.
La Laserlight technology che ha fatto il suo debutto in una auto di produzione nella BMW i8 segna lo standard di riferimento per intensità ed estensione.
La BMW laser lighting è molto più di una coppia di fari tradizionali. Al CES, BMW mostrerà le sue potenzialità e un intelligent lighting system connesso con telecamere, sensori e dive assistance systems…
BMW innovations at the Consumer Electronics Show (CES) 2015.Intelligent Laserlight and OLED technology point the way to the future
Munich/Las Vegas. At the Consumer Electronics Show (CES) in Las Vegas
from 6 to 9 January 2015, BMW presents a concept vehicle that showcases the
kind of lighting innovations we can expect in the future, while at the same time
reinforcing its leadership position in the field of lighting technology.
BMW Laserlight becomes intelligent thanks to connectivity.
The Laserlight technology that made its production car debut in the BMW i8 sets
benchmarks in terms of range and intensity. At up to 600 metres, the range of
BMW laser lighting is more than twice that of conventional headlights. At the
CES, BMW Laserlight now displays its credentials as an intelligent lighting
system thanks to being linked up to cameras, sensors and driver assistance
systems, opening up the prospect of numerous new functions in the future.
OLED technology for the rear lights opens up new possibilities.
BMW already presented tail lights featuring OLED technology with its
BMW Vision Future Luxury concept unveiled in 2014. By contrast with LEDs,
which are a point light source, OLEDs (organic light-emitting diodes) generate a
uniform light across their entire surface. The elements are very thin at just 1.4
millimetres in thickness. This allows individual modules to be activated separately
and opens up new possibilities for the design of rear lights.
In presenting its BMW Organic Light with OLED technology in Las Vegas, BMW
reveals an impressive glimpse of the potential offered by this innovative
technology.
Visit us at South Plaza in the CES show grounds: BMW Area, Silver Lot #3, Las
Vegas Convention Center, 3950 S. Paradise Road, Las Vegas, NV.
Open on January 6 from 10 am – 6 pm, on January 7 and January 8 from 9 am –
6pm, on January 9 from 9am – 4pm.
